I believe that the issue of information overload has long gone unnoticed in todays world.
We are bombarded by vast amounts of information that we fail to classify and evaluate. We may indeed become more informed yet it is hollow, empty information, it lacks evaluation and hierarchy.
We are loosing the ability to distinguish the essential from the trivial. The aim is to help the selected target market of 21-25 year olds, become aware of the overload that is caused by the overuse of