The ST-13 Virus

On the 16th May 2013 a fear campaign was launched among students in a college in Ireland. This campaign targeted students fears and insecurities - convincing them they had contracted an unknown Virus called ST-13. The Virus was launched in a guerilla marketing fashion ambushing students in hallways, bathrooms, libraries and lecture rooms. The aim of this project was to reveal to students that fear based advertising is a Virus and it can cause visible physical and mental symptoms in the hosts it infects. www.st-13.ie