The ST-13 Virus

On the 16th May 2013 a fear campaign was launched among students in a college in Ireland. This campaign targeted students fears and insecurities - convincing them they had contracted an unknown Virus called ST-13. The Virus was launched in a guerilla marketing fashion ambushing students in hallways, bathrooms, libraries and lecture rooms. The aim of this project was to reveal to students that fear based advertising is a Virus and it can cause visible physical and mental symptoms in the hosts it infects.

12.05.13 : Work begins on ST-13 Virus teaser posters
14.05.13 : Virus posters begin to appear on campus - Video is posted to Youtube
16.05.13 : Campaign posters arrive and are placed around campus revealing the website -
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